CX at Work
Putting Customer Experience to work inside your business
CX at Work partners with leadership teams to understand customers, make better decisions and build lasting CX capability — beyond theory and reports.
01
Signals you may recognise
You have invested in customers, yet the results do not match the effort.
- 01
Customer satisfaction stays flat despite constant improvements.
- 02
Each department sees the customer differently.
- 03
Plenty of feedback data, very little concrete action.
- 04
Teams want to do CX properly but lack method and capability.
02
How CX at Work can help
Three groups of solutions, from understanding reality to creating real change.
Assessment & Strategy
You lack a clear picture of the current customer experience and do not know what to prioritise.
Read more02Capability Building
Teams lack a shared language and method to work on CX consistently.
Read more03Execution & Improvement
CX direction exists but has not turned into concrete operational change.
Read morehi, I'm
Phan Ngọc Minh
Phan Ngoc Minh is a Customer Experience practitioner based in Hanoi and the founder of CX at Work. With 15 years of experience in technology, she specialises in Voice of Customer (VoC) programmes and Customer Experience management consulting — working with organisations as a consultant, trainer and mentor so that CX is actually applied.
- 15
- years of experience in technology
- CCXP
- internationally certified in CX
- 8+
- industries worked with
04
Industries worked with
- Banking
- Insurance
- Retail
- Real estate
- Education
- Technology
- B2B services
- Healthcare
Newsletter
Người làm CX
A newsletter by Phan Ngọc Minh for CX practitioners in Vietnam — perspectives on the craft, methods and real stories.
05
Selected Insights
Articles are coming soon.
Start with a conversation
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