CX at Work

hi, I'm

Phan Ngọc Minh

Customer Experience practitioner and founder of CX at Work. CX consulting, training and mentoring based in Hanoi, Vietnam.

Minh has 15 years of experience in technology, starting in roles working directly with customers and moving into building Voice of Customer (VoC) systems and Customer Experience management. Across those roles she found the hard part is not knowing what CX is, but making CX actually work inside a business with many functions, competing priorities and limited resources. CX at Work grew out of that.

Phan Ngọc Minh
  • 15 years of experience in technology
  • Specialised in Voice of Customer (VoC) programmes
  • Customer Experience Management (CXM) consultant
  • CCXP — Certified Customer Experience Professional
  • Speaker at CX events and conferences
  • Author of the Người làm CX newsletter

Point of view on CX

CX is not a standalone project, nor the responsibility of a single department. It is how an organisation understands customers, makes decisions and works together.

Start with a conversation

Book a Discovery Call